‘Rich face’, boom of boys from the aesthetic doctor to look like VIPs

It’s called ‘Rich girl face’. It is a new phenomenon, growing among very young girls and boys, who go to the studies of aesthetic medicine in search of the ‘transformation’ of their image, with the aim of increasingly resembling the canons of beauty linked to the most popular characters. , famous and, above all, rich. Describing the trend is Nadia Fraone, councilor of the Italian Society of Aesthetic Medicine, at the opening of the 42nd Sime congress, today in Rome. “Fleshy lips, pronounced cheekbones, any part of the body exposed and hymned. These are the most common characteristics of the characters they want to imitate”, explains Fraone, underlining that, in the face of the growing demand, “aesthetic doctors, who live the situation from the internally, they have begun to ask themselves questions, especially to protect younger patients, such as adolescents and very young people up to 24 who are increasingly conditioned by social media “. “Compared to the past – reports the specialist – we record a real reversal of trend: while until a few decades ago there was a tendency to hide aesthetic medicine treatments, now we think of the latter as ‘wellness medicine’, intended above all as a possibility to heal one’s own image. And even aesthetic medicine is affected by these new requests, no longer finding itself accompanying the patient in the normal path of aging – Fraone observes – but rather ‘helping’ a real transformation of the person “. It is, the expert remarks, “a sociological phenomenon that reveals the fragility and insecurity of young people, who do not have a precise identity and thus find a way to create it in imitation of social media idols. It is here that the awareness of the aesthetic doctor intervenes, who must be able to advise and listen to the young patient to make them understand that body and psyche are not two distinct things, but univocal, and that the b Being comes through awareness and improvement of both “.