Easter, dove and chocolate egg: buying guide

Easter, a rush to buy a dove and a chocolate egg. To guide consumers in the purchasing process, Altroconsumo has carried out a survey of the prices of 45 brands of industrial chocolate doves and eggs in 25 shops and supermarkets in Rome and Milan and in six major online shops. This year the sea of ​​prices for Easter cakes is particularly rough, with cost differences for the same product exceeding 80% and brands that challenge the storm of bargain prices with tags five times higher than those of other references, perhaps less noble but equally enjoyable (like panettone, colombe are also subject to a specification that establishes a minimum quality standard to be respected). For a classic one kilo dove you spend from a minimum of 2.74 euros to a maximum of almost 17 euros, with a difference of 520%. As for the prices of Easter eggs, they vary greatly depending on the type of surprise and on the basis of the point of sale: focusing on offers from supermarket chains can be useful. In this period there is a lot of talk about rising food prices. For this reason, Altroconsumo has compared the tags of these anniversary sweets with those recorded in 2013. The average price of chocolate eggs in nine years has dropped by 10%, going from an average of almost 50 euros per kilo in 2013. , at a current average of 45 euros. Instead, the average prices of doves rise by 40%, but the minimum price recorded drops by 10%. This means that now, unlike nine years ago, the competition from supply chains allows consumers to spend less. Provided, however, that you know how to grasp the most convenient proposal.