Emanuele Stivala and Fabio Tocco: “Digital growth opportunity for agents”

“Digital is a means to complement the sales activity, an additional channel and an opportunity for growth for those in charge”. To say it Emanuele Stivala and Fabio Tocco, founder of the community ‘Che toil la vita da bomber’, entrepreneurs expert in digital and marketing, and well-known faces of the television program ‘La Domenica Sportiva’, speaking at the 10th Forum of direct sales promoted by Avedisco , Consumer Service Direct Sales Association. The event, entitled: ‘Social media and social selling: the phigital evolution of direct selling’, was hosted by the Information Building in Rome. “The first rule to follow – they explained – when starting to work on social marketing, the first question to be answered is what the user expects on the other side. The fundamental thing is to identify. The important thing is to identify the target. with whom you want to communicate because many times you tend to make the trivial mistake of addressing the public at random without making any kind of strategy, understanding the type of language to use, the speed of thought because social media does not allow you to be monotonous and long”. “The attention – they stressed – is limited, an Instagram story lasts 15 seconds and this is the duration of attention that you have on social networks. For this reason, with a sentence you must be clear in the message”.