“Direct selling is an example of a sector that could have been brought to its knees by the restrictions imposed by the pandemic and instead was able to successfully combine digital with physical is important for the whole country”. This was stated by Antonio Palmieri, a member of the Chamber’s Culture, Science and Education Committee, speaking at the 10th Direct Selling Forum promoted by Avedisco, the Consumer Service Direct Sales Association. The event, entitled: ‘Social media and social selling: the phigital evolution of direct selling’ was hosted by the Information Building in Rome. “It is now a question – he points out – of investigating the best ways to continue using phigital in a profitable way for customers and for companies and professionals in the sector. You have started a path from which you cannot go back, but only move forward” .
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