Basketball, Azzurri wear Ita Airways, here are uniforms with the logo of the new national airline

“Basketball is the only sport that tends to heaven” said Bill Russell, the historic center who dominated the 1950s-1960s with the Boston Celtics. Perhaps for this, it will be for the blue that unites them, from today the national airline Ita Airways is the new sponsor of the Italian national basketball team. The agreement, which is also valid for the women’s team and for 3vs3 as well as for the youth teams, was presented today at the Paladozza in Bologna by the Federal President Giovanni Petrucci. “The prestige and responsibility of representing Italy – the words of the Fip number one – are the traits that unite us with Ita Airways, as obviously with Azzurro, which in sport has always made an entire country dream. Basketball is a discipline that by definition tends upwards just like our national airline. It will be a pleasure to make our girls and boys travel around the world with such a high level partner “. This is the first official sponsorship of Ita Airways, a carrier born at the end of 2020: in the next three years it will accompany the national and international travels of the blue teams. “We are very honored and happy with this partnership, – commented Giovanni Perosino Chief Marketing of Ita Airways – and to be able to put our logo on such an important and meaningful shirt. Sport makes us understand how much commitment, seriousness and ability to work on challenges lead to great results and to fly high. Ita Airways shares these values ​​and wants to accompany the blue team with its flights in the next three years to make the blue jersey fly even higher “. And the first flight will be for Iceland where Coach Meo Sacchetti’s national team will be on stage for the qualifications for the Fiba World Cup which will be held next year in Japan. “I am ambitious – commented President Petrucci – I look at these qualifiers in which after losing a match we have to gain full loot in the double confrontation with Iceland (Thursday in the land of ice, Sunday evening in Bologna) then the European Championships will be very important in home in September, but that is always my goal. The next 2024 Paris Olympics. I said it with the 3vs3 boys and girls when we were in Tokyo; the myth, the real champion is the one who plays the Olympics. This must be the goal of every athlete. “