Carnival, Kinder returns to Viareggio to animate celebrations

Kinder and the Viareggio Carnival Foundation come into contact for the first time in 2019 and there they discover that they have common goals and philosophies: innovation, imagination and fun at the service of families. Kinder, a brand that for over 50 years has had the mission of promoting the pleasure of being together in families, has thus decided to celebrate this important anniversary by offering the public further fun during the Viareggio Carnival, one of the most important and oldest in Italy and in the world, which now boasts 148 years of tradition and over 500 thousand spectators for each edition. After a year off, Kinder will animate all the days of the celebrations – Sunday 20, Thursday 24 and Sunday 27 February, Tuesday 1, Saturday 5 and Saturday 12 March, which will be the scene of the six Grand Masked Courses – at its dedicated stand located along the parade route, involving adults and children in a typical game of tradition, made even sweeter and more fun thanks to Kinder delicacies: the Pentolaccia! Games and sweets have always contributed to creating the party atmosphere characteristic of Carnival and with the Kinder Pentolaccia 3 simple steps are enough to unleash all the goodness of Carnival: fill it with your favorite products, play with friends and enjoy all the Kinder goodness. In addition to the Pentolaccia, there will be many activities that will cheer up the families present in the Carnival capital. The engaging and colorful Kinder stand, a real Kids area of ​​the event, will offer adults and children the maximum of fun through various activities both inside and in the streets of the course. The unmistakable Kinderino mascots – with which for the first time it will be possible to take instant photos in Polaroid format – will be present at the stand during the days of the Viareggio carnival to entertain passers-by, leading them to discover all the Kinder activities that will animate the most colorful party of the year. Families and groups of friends, during the journey that will bring them to the stand, will be able to try their luck with the game “Wait and hope!”, In which by sliding a disk into one of the five openings, each containing a Kinder surprise, it will be possible win the corresponding product and enjoy it instantly, so as to make the wait sweeter. Inside the Kinder stand, young and old will be able to become infallible judges of Pentolacce d’Italia, the competition through which users can give vent to their imagination and creativity by uploading online on the website www.kinder.it the photo of their original DIY Pentolaccia. it-yourself, to try and win a supply of Kinder and Ferrero products. Thanks to the graphic totems located along the route, the public of Viareggio will be able to learn about the activity, scroll through the images of the Pan Pans uploaded on the site by the participants and vote for the most beautiful, thus winning sweet surprises. To entertain the public of the largest carnival in Italy there will also be photo opportunities signed by Kinder, thanks to which it will be possible to create fun Gifs and use filters and frames created ad hoc for the occasion, perfect for creating content to share on your social profiles . This year, to ensure maximum fun and seal the meeting between brand and territory, the unmistakable Kinderino mascot disguises itself as Burlamacco, the symbol par excellence of the Viareggio Carnival, giving life to a new mask: BurlaKinder. It will be this masked figure who will present the Kinder activity in the streets of the city for the first time. Starting from the Kinder stand and framing the QR Code it will be possible to start the “Hunt for the Burlakinder”, a real treasure hunt in search of the other QR Codes present in the supporter points of sale around the city. Finding the list of merchants participating in the initiative will be very simple thanks to the indicative map with positioning and the list of all “Friends of the BurlaKinder”. By scanning the QR Code with your device, a piece of the puzzle will appear, which will be completed only afterwards having found and framed 3 different QR Codes. After the treasure hunt through the streets of Viareggio, just go back to the Kinder stand with the complete puzzle to receive a sweet prize: a supply of Kinder products. The Kinder Carnival will not be present only in Viareggio: as every year, consumers will be able to find, in the participating Italian stores, the Pentolaccia Kinder as a courtesy service, not bound to the purchase and while stocks last, to celebrate the carnival also in home! In fact, the Kinder Pentolaccia is not just a container to customize with your favorite Kinder delicacies, but a real game that is very easy to assemble thanks to the gift kit containing the pentolaccia, the paper hammer and the leaflet. Finally, to organize the perfect carnival party with decorations, masks and do-it-yourself pentolaccia, it will be possible to follow the video tutorials and advice created in collaboration with the Viareggio Carnival Foundation on the website and on the official Kinder social channels.