in collaboration with www.farmaciaforyou.com 2021 was a year of growth for e-commerce, with a total sales value of around 30.5 billion euros. Within this exponentially growing sector – according to the report of the B2c eCommerce Observatory – the online pharmacy sector recorded a new increase in the number of players in circulation, for a total of 1,305 active shops in 2021. More than 18 million Italians buy drugs and pharmaceutical products online and the trend for 2022 is destined to grow, according to the data of the third edition of the Netcomm Observatory regarding the online pharmacy sector. industry sales? The best online pharmacies are able to contextualize traditional pharmacy services in the new digital environment, giving customers the same attention reserved for them in the point of sale in the area. This is the case of FarmaciaForYou, one of the largest and most structured online pharmacies in Italy. , active in the area since 1980 and landed on the web in 2009, to meet the demands of its hundreds of thousands of customers all over the world. Presenting a catalog of more than 200 thousand products, the FarmaciaForYou e-commerce offers its customers a punctual shipment – in less than 48 working hours and free of charge over € 19.90 – combined with a customer service able to provide personalized advice in about the products to buy. In addition, there is the Fidelity Card For You loyalty program, which allows customers to access rewards of all kinds as well as the possibility of being able to try free samples of products with every order placed. to buy products of all kinds without leaving home, having them delivered directly to your home (at extremely advantageous prices) is certainly one of the main reasons for the growth of a sector where pharmacyforyou.com is one of the avant-garde players. The Covid-19 pandemic has undoubtedly initiated a process of digital transformation of Italians who, both to avoid crowds and out of simple necessity, have taken the habit of buying pharmaceutical products online. ‘e-commerce of authorized pharmacies and parapharmacies it is possible to purchase parapharmaceuticals and drugs without prescription (SOP) and drugs over the counter (OTC). This decision, the result of the liberalization of the drug market in 2015, is motivated by the fact that self-medication medicines can be used to treat mild symptoms, only for a short period of time, without medical intervention. The main types of products that can be purchased are: Cosmetics; Homeopathic medicines; Supplements; Medical devices and health accessories; Medicines for animals that do not require a prescription. Furthermore, some common and highly appreciated products fall within these categories, from those for mothers and children to those for hygiene and phytotherapy. The categories of best-selling products in pharmacy e-commerce The changes brought about by the period pandemic have led to a transformation in the habits of Italians, irreversibly changing their consumption trends as well. The data showed how this was reflected even in the field of purchases on the e-commerce of online pharmacies, showing us that – by far – the podium of the categories of products most appreciated by Italians is as follows: 1. Food supplements: they represent just under half of online purchases (42%), with vitamin and mineral supplements among the most requested; 2. Cosmetics: the renewed attention to the issue of skin sensitivity by the large cosmetic companies has satisfied the new needs of consumers, who are increasingly attentive to skincare after a long period spent at home; 3. Food products: surprisingly in 3rd place, the category – driven by gluten-free foods and those related to infant nutrition – only in 2020-2021 had an increase in sales of + 138%. pharmacies can no longer limit themselves to the physical dimension of the trade, but need the new digital context to reach those consumers who wish to purchase pharmaceutical products, without giving up the professionalism of their trusted pharmacist.