Christoph Waltz and BMW are really interesting connections. There is humor and quality in their videos.
They did it again. After Oscar winner Christoph Waltz played a central role in the world design premiere of the BMW iX at #NEXTGen 2020, he has now starred in BMW’s new Christmas film. In the film, he meets two old acquaintances: Oliver Zips, Chairman of the Board of BMW AG, and the BMW iX. In the video, they are also joined by Alex Hirschi, known as Supercar Blondie, star fashion designer Alexa Chung and Kai Langer, head of design for the BMW i electric brand.
The collaboration of actor Christoph Waltz with the BMW Group was initiated by Oliver Zipse. BMW works with avant-garde pioneers in areas such as ecology, social sciences, fashion, sports, music, film and many other cultural disciplines. The aim is to gain a deeper understanding of the needs, aspirations and trends of the future. Zipse invited the actor to enter into a critical dialogue with designers, technology developers and strategy experts from the BMW Group. His openness, pragmatism and mild impatience gave the BMW Group an important impetus. Now this cooperation continues.
The result is a film-quality clip, a cat and mouse game set in a beautiful Christmas film environment. It’s exciting and exciting and has a good sense of irony and comedy. It’s a Christmas greeting from BMW.
The brand ambassador, Christoph Waltz, is an Oscar-winning actor who is most remembered by film fans thanks to his great portrayal of negative characters, especially from Quentin Tarantino’s Shameless Bastards or other James Bond films such as Specter and No time to die. And his talent and personality make the promotional video a pleasant pre-Christmas experience. Look, it’s worth it.
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