Netflix, boom in ratings for La Casa di Carta

After the twist of the fifth season that left the audience with bated breath and a three-month hiatus, Netflix has released the final episodes of The House of Paper. Airing December 3, 2021, the new episodes bring the story of the Professor and his gang of bank robbers to an impactful and dramatic conclusion. The ratings are as impressive as the TV show: the Comscore analysis shows that La Casa di Carta ranks among the most followed Netflix TV programs in Italy (and in fact among the many OTT services in Italy): on the day of its release, the percentage of devices connected to Netflix that have seen La Casa di Carta in Italy has grown by 15 times, and the audience thus reached has remained stable throughout the first weekend of December. The release of new episodes tends to attract both occasional spectators, as well as the most avid fans who watch the episodes in “binge-watch” mode. This is confirmed by the analysis of the data concerning the main content providers (including Netflix) detected on almost 300,000 Smart TVs in Italy: during the week from Monday 29 November to Sunday 5 December 2021, the percentage of time spent on La Casa di Paper, compared to the total viewing on Netflix has increased fourfold for Italy.After it had conquered Italian viewers with Squid Game in September 2021, Netflix once again pulled a rabbit out of its hat to entertain its subscribers. while generating the word of mouth needed to acquire new subscribers. With a good content pipeline and La Casa di Carta spin-offs in sight, this trick is to be expected to repeat very soon. “The success of the Casa di Carta confirms Netflix’s ability to engage audiences with their hero titles and to incentivize their vision through cross-device promotion campaigns and effective use of their content recommendation system ”says Fabrizio Angelini CEO of Sensemakers – Comscore Italy.