Expo Dubai: Bracco, ‘concert is a gift for Italy, there is everything for a great show’

“A gift that Bracco makes to Italy, and that Italy in turn gives to the world because 192 countries participate in the Expo. Opera music is the greatest Italian expression and is highly appreciated all over the world”. This is how Diana Bracco, president and CEO of the Bracco Group, defines the concert of the soloists and orchestra of the Accademia Teatro alla Scala, directed by Donato Renzetti, which will be held at the Dubai Millenium Amphitheater on November 24, on the occasion of the national day of Italia at Expo Dubai 2020. The concert, realized thanks to the support of the Bracco Foundation, Official Gold Sponsor of the Italy Pavilion, will see soprano Clarissa Costanzo, mezzo-soprano Martina Serra, tenor Azer Zada ​​and baritone Ettore Chi Hoon Lee interpret arias and pieces of the great Italian opera tradition. It will open with the symphony of The Force of Destiny. “The orchestra of the Accademia della Scala is close to Bracco”, underlines the president of the Group, according to whom there will be “wonderful music, beautiful voices and talented musicians. They are all there. the ingredients for a great show and for a final standing ovation from the audience “, adding that” the meaning of the opera must be enthusiasm. To finally see this Academy play important parts as the major orchestra does is a great satisfaction ” Bracco has brought an installation inspired by diagnostic imaging to the Italian Pavilion. ‘The beauty of imaging’ is a large anthropomorphic totemic element and this large multimedia installation shows visitors from all over the world multimedia scientific contents, making them aware of the importance of predictive and personalized medicine. A ‘Totem’ that is arousing a lot of interest among visitors with “long lines” to see it, explains Bracco. “The messages are very emotional because we have told the importance of research with the language of art. We are able to be understood by everyone. , it is not a specialized thing – he explains – We talk about important things like predictive medicine and diagnostic imaging in a way that even a visitor in a few minutes can grasp the message of the importance of research and in a moment after the pandemic that research has made vaccines available to humanity is a beautiful message. ” Bracco, the only life science company present, has the task of explaining the Italian research model in Dubai. The company has other important projects linked to Expo in the coming months. “There are a number of seminars and conferences that we have planned because we have a presence built on very profound contents concerning nutrition, health and artificial intelligence – says Bracco – A conference will be held on the use in diagnostic imaging of Ia and on that occasion we will present a project related to the pandemic worldwide. Thanks to AI we can read the x-rays of Covid patients on their first hospitalization and understand, thanks to big data, how the disease will evolve and if intensive care will be needed. or whether there will be a favorable course “. The other fundamental theme for Bracco is women. “On 11 February – she concludes – we are presenting a manifesto against the stereotypes that prevent girls from attending scientific faculties on the occasion of the World Women’s Day in Research that we celebrate in Dubai”.