Communication Forum, Fabbi (Cirfood): “Protagonists and interpreters of change”

“We are a large family of 13 thousand people spread throughout the Italian territory, in 17 regions. We had to react in an agile way and therefore redesign all the services, to try to be protagonists and interpreters of this emergency, of this change and not to suffer it. . Communication was the only thing not to go into Lockdown. ”This is what Daniela Fabbi, Communication and Marketing Director of Cirfood says during the fourteenth edition of the Italian Communication Communication Forum. At the heart of the reflection, the mark left by the pandemic on the choices and strategies of companies, the lessons learned, the critical issues that remain and the work still to be done. “We have invested – he says – in what was internal communication, we have it innate, in the sense that we are a company of people for people, it is people who do the business as much as those who, like us, are service companies. But at that moment when the Decrees came out at midnight on Sundays, no i had to communicate in an uneven way in which regions my colleagues could get up at 5 in the morning to deliver even a meal. We have hired a task force with integrated communication, Digital, investing in platforms beyond those already in place, precisely to inform and train people on how they should behave to protect themselves, in this pandemic and thank them. We worked in critical conditions ”. “The strength of having built a direct link with these platforms, even remotely, has allowed – he concludes – to guarantee essential services, where they had not been interrupted”.