Altroconsumo: “Up to 87% unhappy Dazn users”

“Slowdowns, low transmission quality, total blocking of vision. Dazn subscribers have seen a lot since using the platform.” This was revealed by Altroconsumo, which carried out a survey with Youtrend on the first year of football through the disputed platform. “The discontent with this streaming system was evident from the first months – also thanks to the unpreparedness of Italian citizens for this technology – but it is reaching the highest levels in this period, also given the recent decision to ban the viewing of games on multiple screens. Youtrend, in collaboration with Altroconsumo, therefore carried out a survey to photograph the motivations and degree of dissatisfaction of consumers with the platform and, more generally, in this mode of exclusive use “. “What emerges from the investigation is a general dissatisfaction of users, due to the continuous malfunctions of the platform, encountered not only by those who have a slow internet network but also by those who claim to have a well-functioning line. Three of these of the latter confirm to have had at least one disservice. The number rises if you go to interrogate users with a slow internet line, up to 87%. To go against its subscribers, following the numerous malfunctions encountered last September 23 – in which interruptions of up to 30 minutes occurred in the Turin-Lazio and Sampdoria-Napoli matches – Dazn activated the reimbursement of a monthly payment, dedicated, however, only to those customers who, according to his judgment, were actually in front of the screen during the occurrence of the interruptions that occurred. Among the respondents, 66% did not receive any type of compensation “.” The poor quality of the Dazn service declared by consumers is linked to several factors. What occurs most frequently is the slowdown in transmission, for almost 3 out of 4 users (up from 79% even more than once). Another important problem is the poor image quality, which 2 out of 3 users experience at least once. Furthermore, more than 62% of the respondents also experienced a total block of vision. All these problems have given rise to a very strong and felt general discontent. More than half of the interviewees, in fact, declared that they would not renew their subscription next year if the situation did not change, also thanks to the recent decision to allow them to watch the games only from one device “.” 88% of DAZN subscribers respondents say they are convinced that consumers should be able to see Serie A not only in streaming but also with satellite or digital terrestrial. The trend is very clear even among those who have not had technical problems with the DAZN platform (89%), a sign that it is a transversal request among subscribers. In addition, more than 8 out of 10 ask the institutions to take concrete action to protect them – observes Lorenzo Pregliasco of YouTrend-. The idea of ​​carrying out this survey in collaboration with Altroconsumo stems from the desire to understand if the complaints of recent months about the Dazn service were only ‘background noise’ on social media or if there was instead an effective and widespread discontent among subscribers. The data allow us to say that the dissatisfaction is real, and that it also concerns the methods of assigning football television rights, given that almost 9 out of 10 users would like to be able to see Serie A also on other transmission systems such as satellite or digital. terrestrial “.” It is now clear: the Dazn issue requires much broader reflection and does not only concern the behavior of a single company, which we too strongly ask for is correct and respectful of the commitments made with fans and subscribers. research that we wanted to conduct together with YouTrend shows us some problems of today, but even more raises important issues for the future of this very profitable market, in which more and more users do the shopping, and its rules of ‘ This is why a reflection must be started immediately that calls into question the actors who have contributed in various ways and in various phases to determine the situation we have reached. ” Federico Cavallo, Altroconsumo External Relations Manager, stated. “We are thinking first of all of the Lega Calcio, responsible for the operating procedures with which the assignment of rights was carried out and which today is disregarding disservices and possible damage to consumers (such as, for example, the latest hypothesis of blocking the use of multiple devices) by not taking a clear position and not adequately supervising the provision of the service “.” Secondly, the national legislator – continues Cavallo -: the Melandri law was born in 2008 with a completely different intention, namely to guarantee free competition on the market. The current situation is undoubtedly very far from those intentions. At the time, no one would ever have considered streaming as a transmission tool and, despite the efforts underway, ours is still a country with important competitive gaps and deep digital inequalities that should be filled and not accentuated. The time has therefore come to review the regulatory framework to promote the protection of the final consumer, also by strengthening the powers of the authorities and in particular of Agcom. In general, new and better conditions need to be created to favor the quality fruition of sports content. If this does not happen, Altroconsumo is studying new initiatives that it will not be long in putting in place to protect consumers. ” Altroconsumo has also opened a petition to request a reduction in the subscription price following the decision to reduce the viewing devices connected to the same account.