Fontana Rava (Banca Mediolanum): “The pandemic has changed the relationship between banks and customers”

“The pandemic has forced citizens to find different ways to interact with their bank than they were used to and suddenly it has put more emphasis on the quality of the service received. The market data during 2020 saw a very important growth in the general sense of financial advice as a market share at the expense of more traditional banks. At this moment, the relationship with a financial advisor is the element that has allowed clients to face and overcome with greater peace of mind what has been a strong moment of market volatility “. Thus Edoardo Fontana Rava, director of product development and business model of Banca Mediolanum, on the occasion of the 2021 edition of Wobi, the World Business Forum reference point for the Italian business community. “Most banks had digital operational solutions, but they were not complete or the customers were not ready – continues Fontana Rava – Today almost all operations can be done digitally. This has greatly increased the interaction with the bank and consequently the dimension of understanding, knowledge and the possibility of making assessments with respect to one’s savings. In the next few years, innovation will play a key role in developing solutions that are increasingly easier to use immediately for customers “.