In the Czech Republic, photos from the covid departments will appear in the vaccination campaign – SME.sk

BRATISLAVA. There have been more than 53,000 confirmed cases in the Czech Republic in the past seven days coronavirus, which is 20,000 more than in the previous week.

The news portal informs about it TN.cz with the proviso that this is also the reason why the Czech government has decided to completely change the strategy of the vaccination campaign.

They will show the suffering of those infected with the covid

From now on, social media, newspapers and television will show patients infected with coronavirus in the harshest form photographed by healthcare professionals.

Since the use of photographs of dead and suffering people, the government promises to increase interest in vaccinations among undecided people.

The Ministry of Health is planning to launch a rough campaign in which real patients with COVID-19 will be involved on Tuesday, informs TN.cz.

“Finally! And I saw those pictures. A brutal campaign is coming. People simply have to know that COVID-19 is a life-threatening situation, “the prime minister thinks Andrej Babiš.

“It is said to be brutal, but it is realistic. After those phases of the campaign, when we explained enough, refuted some misinformation, it is now necessary to show the real situation, “said the Minister of Health Adam Vojtěch.

Collaboration with Facebook

The photos will first be seen by people on social networks, while the company Facebook, according to TN.cz, provided the government with an algorithm of probably unvaccinated and the campaign will be targeted directly to those whom it is supposed to convince.

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“We have to direct communication to the 20% where we still see some potential. We would like the campaign not to provoke a debate on ethics and morality, but to provoke a debate on vaccination, “added Daniel Köppl, a spokesman for the Ministry of Health.

Similarity to the pictures on cigarettes

In an interview with TV Nova, psychologist Karel Humhal remarked that this had led him to associate with images on cigarettes and stated that “a certain part of people will react to it and be influenced by it and there will be some people who will stubbornly resist until they get sick. “.

In the Czech Republic, almost 70% of people are currently vaccinated and the new campaign should convince at least some vaccine they refuse.

“I think about 10 percent of people who can be addressed by this and can decide to get vaccinated,” Vojtech said.

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