Emma Čaputová became the face of a well-known Slovak brand. The campaign points out that beauty is unconditional – interez.sk – Interez.sk

Only last month, Slovakia was shaken by a disgusting case, when MP Tomáš Taraba publicly attacked the daughter of President Emma Čaputová and ridiculed her appearance. His actions were condemned by politicians, but also by the police and society as a whole. If it wasn’t for the president’s daughter, he probably wouldn’t deserve his attention.

It is clear to us that the Member has not yet understood what was wrong with his conduct and condemnation. On his Facebook, he shared a photo from a fashion show with his daughter Zuzana Čaputová provided that the description was: “After yesterday, we know that we have a new top model in Slovakia.”

The deputy thus tastelessly attacked the president’s daughter, who is not even 18 years old. He made her look funny just because she was the president’s daughter. We live in a time when young girls follow instagram trends, worry about their appearance, which can often lead to psychological problems. Emma is 17 years old and the Member had no right to comment and follow up.

Support from Slovak brands

However, what the Member has achieved is that Emma Čaputová received offers to represent various brands. The first campaign was the Noili brand, which is dedicated to the production of cosmetics. A few days after the incident, they published a photo with Emma. “We all in Noila strongly condemn any attacks on Emma! She is a beautiful young woman and we at Noila are proud to have become one of our faces. Congratulations on her catwalk debut, Emma is perfect!“They wrote on Instagram.

As the web informs Startup, Emma Čaputová became the face of another campaign. She was given the opportunity in the campaign of a Slovak jeweler and designer Petry Toth. “Beauty is unconditional,” it is written in the campaign. The new collection of jewelry in the colors of rose gold with motifs of symbolic doves and flowers celebrates the strength and inner beauty of women.

Beautiful, but…

The models who photographed the collection are wearing T-shirts with an inscription “Beautiful, but …”but the word is crossed out because beauty is unconditional. Responses didn’t take long.

People like the campaign and have started to publicly trust situations where they themselves have been the victims of bullying. “I don’t think you could have chosen a better model. Precisely by wearing the mark with pride and self-love, despite the fact that self-proclaimed beauty experts blame her, it makes her even more beautiful. After all, what is more beautiful than when a woman loves herself as she is, without conditions, “ wrote one follower.

However, there were also people who reacted negatively to Emma Čaputová in the campaign. It bothered them that she became the face of another brand due to the scandal with MP Tarab. However, this is absolutely not a question of what Petra Toth also responded to with her video and status. “The previous post is proof that we are not all beautiful and tolerant and that is why this campaign was created. If at least one woman or one man has considered that we do not have the right to judge a person’s external appearance, then it makes sense. We thank you.”

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