Zuckerberg’s new name will cost a lot of money. The change faces criticism, and the key function of Facebook – Startitup – ends

Facebook is no longer Facebook, we informed you. They changed their name because their company name was associated with only one of their products and could not reflect everything they were working on.

They already operate today under the name Meta. However, it turned out that someone else already has a trademark for their new name, informs the portal Hypebeast.

They are willing to sell it, but not for change

However, the company holding the Meta trademark is open to the idea of ​​selling it to Mark Zuckerberg to rebrand his company. But it will not be just that, the name has its value for them.

The owners of Meta PC branded the name “Meta” in August. It covers computers, laptops, tablets, software and other things related to technology. That is, exactly to the area that Facebook also deals with.

They reacted with humor to Zuckerberg’s statement. On the Twitter they added a video in which they “proudly announce” that they were changing their company name on Facebook.

an announcement regarding our new name from our founder @zackshutt pic.twitter.com/I7tofqPa6Z

– META PCs (@METAPCs) October 28, 2021

Joe Darger and Zack Shutt, the founders of Meta PC, say they are willing to sell their name to Zuckerberg for $ 20 million, which is just over 17 million euros.

They claim that they perceive that the price may seem too high to the public. However, they explain that they will have to re-mark everything from their workshop that will cost something. Zuckerberg has not yet responded to their offer.

pic.twitter.com/ttn9VkgZVv

– META PCs (@METAPCs) October 28, 2021

The renaming was necessary, they promise a lot in the future

The founder of Facebook announced renaming his company at the end of October: “From now on we will be mainly metaverse,” he said. The social network name remains the same.

He explained the renaming of the company by the fact that their name is closely connected with only one of their projects and therefore it cannot represent everything they do today. The plans for the future are even bigger, so a change of name was necessary.

“In the metaverse, you will be able to do almost anything you can imagine – meeting friends and family, working, learning, playing, shopping, creating – as well as completely new experiences that don’t really match how we think about computers or telephones, ”He describes.

In his status, Zuckerberg described what changes await the technologies they are working on. “In this future, you’ll be able to teleport immediately as a hologram to be in the office without going, at a concert with friends, or in your parents’ living room to catch up.” writes the founder of a popular social network.

People don’t like the name, they see unfair reasons behind it

In addition to the fact that the new name can still come out expensive for the company, people do not like it. As he informs Forbes, only 25% of respondents like the new company name, 40% do not like it at all. In addition, people are not very interested in the new project of the company, the Metaverse virtual reality project attracted only 32% of people. These data show the latest survey.

The Zuckerbergs also do not believe that the name of the company can be changed to reflect the future they are about to create. 51% of respondents think they just wanted to distance themselves from the negative news that has circulated around the media around the world. 50% believe they just wanted to divert attention from recent scandals.

The company has recently gone through waves of criticism. They started rolling on it after a former social network employee started publishing internal documents after leaving the company. It turned out that the company’s intentions do not have to be honest – they did not solve serious problems that they had known about for a long time.

Zuckerberg’s people really don’t have to

To the survey he drew attention to Forbes 2,200 people took part and collected data from 29 October to 1 November. Although, after the information was published, it may have seemed that the company would lose all its supporters for good, this did not happen. However, the new name of the company or the owner himself did worse.

55% of respondents still have a positive view of society, on the contrary, 39% perceive it negatively. 32% of respondents liked the new logo and 30% did not like it at all. Zuckerberg did the worst of the monitored areas. Only 22% of respondents currently have a positive view of the CEO, while 54% have a negative view.

They end with a key function

Facebook has announced that it is ending one of its key functions, deleting the faces of billions of users, informs the portal Vice. “We’re done with face recognition. “ announced Jerome Pesenti, a Facebook employee. He explains that the faces of those who have allowed companies to recognize their faces in photos and videos will be erased: “We will remove the face recognition template we used to identify them. “

The change will be noticeable especially in the system that marked people in the photos. The social network was able to recognize people and suggest a specific person to the user who posted the photo.

Sources: Hypebeast, Twitter / MetaPC, SIU, Vice, Forbes