Qvc Italia and Plan C for female empowerment

Putting people at the center, starting with women, to enhance their talents and encourage their full integration into society with a leading role, in the free profession and entrepreneurship. This is the objective behind the initiative that sees Qvc Italia, a multimedia platform that has created a unique shopping experience, support Piano C, a reality that deals with professional redesign, training and female empowerment. The project, which is part of the Christmas campaign scheduled on Qvc Italia from 23 October to 19 December ‘Give a smile at Christmas’, will give users the opportunity to concretely contribute to a virtuous initiative. To do this, it will be enough to buy on the various Qvc Italia platforms (TV channel 32 ddt and 475 Sky, on the website www.qvc.it, and social channels FB and IG) a necklace of the Diamonique® brand, the proprietary and exclusive brand of Qvc, which will be presented live on TV on December 8th on the occasion of ‘Diamonique® Day’. An exclusive jewel with only 400 pieces for sale at a price of 49.90 euros. A symbolic accessory, which contains a profound meaning: we can all make the world a little bit more beautiful with our light, especially if we give some of this light to others and support each other. Wearing the Diamonique® necklace, women carry with them a small talisman that contains the most ambitious dreams and goals close to their heart. Given to someone special it can become a precious wish for happiness. The necklace is made of 925 silver with 3 pendants enriched by ‘Diamonique®’, available in 3 plating: rhodium, yellow gold or pink gold, to enhance a design of value finished in every detail. Diamonique® is a synthetic stone which, thanks to the level of purity and the cut identical to that of the natural gem, is among the best simulants of the diamond. The proceeds from the sale will go to finance Plan C Factory, a 3-month professional redesign course held by Plan C and aimed at 12 women who will be able to take part for free to effectively redefine their career path with a method that enhances their aspirations. , specific needs and skills. Participants will be identified with a rigorous selection that will begin on October 26 with a national call and will evaluate not only previous work experiences, but also the motivation and propensity to change, to collaborate in a team and to get involved with independent projects. of self-entrepreneurship. Thus a first group of 40 people will be selected who will already be able to access two training webinars: ‘the wall of gender stereotypes’ and ‘talent as a potential value’. You can apply until 3 December on the Piano CA website following the webinars, the assessment sections will be held: interviews and group tests to identify the 12 final profiles most suitable for participation in the path according to motivation criteria, ability to work in a group , willingness to change, self-job agency. The assessment tests and speeches will be constructed in such a way as to transmit useful content to all participants even for those who will not be selected to promote self-awareness and the implementation of resources. promoting more sustainable shopping and supporting causes that, together with environmental sustainability and production methods that respect people and the planet, see the empowerment of women in the foreground. A 360-degree approach that over the years has been divided into activities ranging from professional support programs and the promotion of female entrepreneurship to raising awareness on gender equality against all discrimination and health protection. Always alongside important companies operating in these sectors to create profound and effective synergies. “This collaboration with Piano C fits perfectly into the meaning of the ‘Give a smile at Christmas’ campaign – explains Paolo Penati, CEO of Qvc Italia – which for us it means not only giving joy to loved ones by donating excellent products for the holidays, but contributing to the development of one’s community. Once again we want to carry on the idea of ​​a different shopping, which is also the tool to promote social progress . Always focusing on people, in this case women, who will be able to find a satisfactory career path in line with their aspirations “.” Plan C has always believed that the road to change is made up of meetings and alliances – underlines Sofia Borri, president of Plan C – female unemployment is a national emergency; it is a pool of lost human capital that constitutes a loss for women, for families and for society as a whole. This is why we take care of the skills, talents and desires of these women. Collaborating in this historic moment with a brand like Qvc, which has always been close to the needs and aspirations of women, is for us an important signal and an example of those virtuous alliances that lay the foundations for real change “.